“In the first installment of our three-part blog series, dedicated to the key building blocks of a successful content marketing operation, we covered creating targeted content for buyers personas at each stage of the buyer’s journey. Why is it such an important step? Creating targeted content enables you to deliver valuable and interesting information, engage with your audience on topics they actually care about, and build trust and genuine relationships with your prospects.
So what’s next? Once you understand what kind of content is valuable to your target buyers, you need to establish processes to make the ideation, production, and distribution of that content seamless.” More>>>