The Case For Content – [Vidiotheque 109]

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  1. B2B companies that blog generate 67% more leads per month than those who don’t. (Social Media B2B)

  2. 61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content. (Custom Content Council)

  3. LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. (Inside View)

  4. Interesting content is a top 3 reason people follow brands on social media. (Content+)

  5. Social media sites and blogs account for 23% of all time spent online. (Content Marketing Institute)

  6. 78% of consumers believe that organizations providing custom content are interested in building good relationships. (TMG Custom Media)

  7. Blogs give websites 434% more indexed pages. (Content+)

  8. The average cost to generate a lead through inbound marketing ($143) is about half the average for outbound marketing ($373). (Hightable)

  9. Blogs give websites 97% more indexed links. (Content+)

  10. Interesting content is one of the top 3 reasons people connect with brands on social media. (Content+)

  11. Social media sites and blogs reach 8 out of 10 of all U.S. Internet users. (Content Marketing Institute)

  12. Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate. (Hubspot)

  13. 90% of consumers find custom content useful. (TMG Custom Media)

  14. Articles with images get 94% more views. (Jeff Bullas)

  15. 58% of consumers trust editorial content. (Nielsen)

  16. 68% of consumers spend time reading content from a brand they are interested in. (The CMA)

  17. 90% of consumers find custom content useful. (TMG Custom Media)

  18. 20% of users’ time is spent surfing the Internet on content-led websites. (The CMA)

  19. 87% of B2B marketers use social media to distribute content. (Content Marketing Institute and Marketing Profs)

  20. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. (Content Marketing Institute)

  21. 60% of consumers feel more positive about a company after reading custom content on its site. (Content+)

  22. Companies with active blogs receive 97% more leads (Content+ 2013)

  23. Content creation is ranked as the single most effective SEO technique (Marketing Sherpa 2013)

  24. 27,000,000 pieces of content are shared everyday. (AOL and Nielsen)

  25. 60% are more likely to be on the lookout for products when looking at content marketing. (The CMA)

  26. Mobile-optimized content marketing increased from 15% in 2011 to 33% in 2012. (Content Marketing Institute and Marketing Profs)

  27. Articles with images get 94% more views (Content+ 2013)

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