The Case for Video Email

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“Over the last two years, a growing push to advance the nascent HTML5 standard has forever altered the landscape of video in email. Unlike earlier efforts to advance video in email using proprietary technologies, HTML5 is an open standard. It’s built into all of the modern web browsers and most of the modern mobile devices, including Apple iOS devices and the latest Android operating systems. Adobe has announced plans to stop building Flash for mobile devices. In short, HTML5 is here and it’s here to stay.

The momentum of HTML5 video in the wider industry has huge implications for email marketers.” 
Part 1 | Part 2 | Part 3

Blogs: Bibliothèque | Vidiothèque | Audio Prodcast

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