“The Content Chasm is actually comprised of several types of gaps, each needing specific strategies and actions for resolution. At its most basic, there is a lack of enough fresh, quality content. In order to generate leads and nurture them properly, new (or repurposed or curated) content must be continuously developed to attract and retain prospects’ attention.”
Many companies are turning to content development specialists, like 3rd Planet, to help bridge the chasm. Please don’t hesitate to contact us if you have any questions.
LINK>>> The Content Chasm