The future of online content marketing: brands will become like publishers

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“Despite its success, the idea behind creating a content-focused strategy is still relatively new. According to a recent study conducted by Outbrain and Econsultancy, a minority of people, along with 13% of agencies worldwide, are already defining content marketing strategies.

However, 55% of in-house marketing specialists said they were planning a content marketing strategy in the near future, as did 58% of agencies. That left just eight percent of the former and 29% of the latter without any content marketing plans for the future. Clearly, this new way of thinking about marketing is more than a trend and something your brand should be investing effort and time in.” More>>>

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