The K.I.S.S. Principle in Practice

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The videos you create for content marketing are not TV Network productions. First off, we don’t have to make sure a half hour program is actually a half hour (or between 22 and 24 minutes, depending on the network). We don’t have to start and end at specific times. Most importantly, we don’t have to pad with filler content to ensure the show hits the required time marks. Your videos should focus only on the good stuff … they will be shorter than network TV shows … and more to the point. Here’s a great example of what I’m talking about:

This should give you a few ideas. -scot

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