The Long & Winding Road: Observe and absorb

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Many is the time we come across the ‘waterproof voice’ in a meeting, the voice we cannot drown out and ultimately the voice we stop listening to. There is great merit in listening for a good while longer than we speak, the act of listening will inform us of what we need to do, when we need to do and how we need to do it.

I once worked in a very competitive environment where one’s every move was analysed by both colleagues and bosses, it was survival of the fittest. Everybody had their different ways, different habits and different measures of success. Some talked a good game and others delivered!

It is true, ’empty vessels make most noise’ and in business the creation of noise is sometimes the result of misplaced marketing and advertising. The brain is predominantly an auditory organ, it responds to sound far more readily than it does to visual clues yet we often usurp the skilled verbal message with a crass visual assault.


At 3rd Planet we specialise in video, which is by definition a visual medium but it is only effective when we use our audio production teams and pick ‘the perfect piece of music’ or ‘just the right’ voice from our talent bank of voice artists.

The following video is a bit longer than normal but it is powerful. If you do see your own business in the presentation you are in good company, most people do! 

Business and life are not necessarily about what we want but more about what we can give, learning to understand what people need is more arduous than telling them what we think they should have but it is manifestly more rewarding.

As they say . ‘the road to hell is paved with good intentions…’

see you on the long and winding road……. Patrick

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