The New Rules of SEO

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“Essentially, if you want to ensure that Google doesn’t think you’re trying to fool anyone with deceptive or inaccurate keywords, use ones that are much more specific to your products and/or services and the actual content of your pages. So, my keyword web design could change to eCommerce website development; it better describes what Briteskies does, thus only driving traffic from users who are really looking for that service, while simultaneously telling Google Panda that we’re trustworthy. This practice will also decrease a website’s bounce rate, or, the rate at which users land on a page and immediately return to Google’s search results. A high bounce rate indicates users are not finding what they were searching for on a particular site, which again, tells Panda something’s amiss.” More>>>

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