The Reports of Blogging’s Demise are Greatly Exaggerated

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They get it in India. Do you? -scot

“The consumer engagement objective of brands is increasingly being fulfilled through bloggers’ posts. Many brands and products ranging from car makers to Kissan Tomato Ketchup, from Dove to StayFree, are turning towards the consumer directly, seeking endorsements, promoting social interactions and widening the consumer base, and thus, achieving all those targets that brands have been trying to do through aggressive advertising. Even as Facebook and Twitter become must-haves in media strategy of brands wanting to connect with the youth, blogs as a medium are increasingly been leveraged as a means to interact and influence the consumer.” More>>>

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