The Static Website Is Dead — Long Live Personalized Content

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If you’re not aware of this capability, you should be. Since your website is often the first contact your potential customers have with your company relevance is supreme. Of course, if you’re company sells only one product or service … or caters only to a specific niche … dynamic content personalization may not be necessary.  -scot

“Delivering the right message to the right person at the right time is tricky. But existing techniques and new technology are upping the ante in an emerging trend called content personalization. Your content marketing could benefit big time from it — especially if you cater to different audience segments.

Content personalization (or customization — take your pick) is a strategy that relies on visitor data to deliver relevant content based on audience interests and motivations. It ranges from a highly targeted call to action to a revolving landing page based on geographic or industry-specific segments. It’s a user experience shortcut that connects your audience with the information it needs more quickly, enhancing the chance of converting the lead.” More>>>

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