The truth about SEO through custom content marketing [data]

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“To some brands, content is merely a sales tool, and their blogs focus on their products’ best characteristics. However, for many other companies, custom content plays the role of storyteller. Blogs and news articles build a branded narrative that adds value to the web experience. In a new eMarketer report, “B2B Content Marketing: Best Practices for 2013,” content marketing is defined as, “using content that is not, at its core, promotional material, but which is interesting or valuable for its own sake.” More>>>

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