The “Truthiness” Behind Social Media Marketing Myths

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“One of the great contributions of esteemed philosopher Stephen Colbert was his introduction of the concept of “truthiness” a few years ago. Truthiness is something you know instinctively to be true without regard for evidence, logic, intellectual examination, or facts. And when I hear why companies aren’t involved in social media marketing (SMM), their fondness for truthiness comes out in the reasons.” More>>>

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