The Value of ‘How-To’ In Video: Share A Skill or Insight, Gain An Audience

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“Whether you’re selling a product, or starting an interesting vlog of some sort, or have a vast amount of knowledge on a particular subject and just would like to share it, a “how-to” has a great chance of being found in search because people are always looking for step-by-step instructions on how to complete a variety of tasks. The reason video is perfect for this is that it’s so much more than a list of instructions: people can actually see how it’s done. This is why you see a million cooking shows on YouTube, a million ways to do makeup, a million of almost everything. And these videos do extremely well.

First, some rules to follow when making a How-To:” More>>>

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