“More companies than ever these days understand the value of content marketing. Of course, there’s also plenty of back and forth about what the term content marketing actually means.
Part of the problem is that content marketing is only one of many terms that folks use to describe their marketing efforts. There’s plenty of overlap with such phrases as inbound marketing, social media marketing, brand journalism, and so on, with proponents for each phrase drawing lines in the sand for what means what.
Definitions are constantly changed and challenged, and some folks have been left with a somewhat false view of content marketing is as a result.
Here are the three content marketing myths that frustrate me the most.” More>>>