Three content marketing tips from LinkedIn on reaching its audience

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Since launching over ten years ago, LinkedIn has grown from a Silicon Valley phenomenon and niche social network for business to a content powerhouse that makes corporations drool for its demographic data and targeted advertising capabilities.

Fortunately for marketers, the growth of this social giant also means dedicated networks, segmented by industry, hosting expert blog posts, forums (in the form of LinkedIn Groups) and even a dedicated news stream that can drive millions of pageviews much like the early days of Digg and current Reddit army.

Here are three tips on how to engage with content and track effectively from my conversations with LinkedIn representatives.” More>>>

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