“Video gets people more excited and engaged with the message we marketers are trying to convey than do paragraphs of text. But one major problem most of marketers have with video is this: How the heck do you measure the success of a video?
Most of us look at the play count to measure the success of our work. But is that really the best way?
Let’s say a million people watched a video, but on average they watched the first 10 seconds of it before leaving the site it’s on. Is that really a successful video? What if a million people came to the page where you hosted the video but only 10,000 actually clicked to watch it, are you doing a good job? The answer isn’t clear: You got a lot of people to watch it, but they were not very engaged.” More>>>