Three Ways to Keep Your Search Rankings Healthy

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“As Google continues to personalize search results, the data you see in ranking reports might not mean what you think. Why? They only tell you what rankings would look like in a non-personalized search. Most of your customers, meanwhile, see rankings driven by their behavior—so your Web page might rank 3rd, 25th, or not at all depending on a particular user’s activity.

“Therefore,” writes Lorianna Sprague in an article at MarketingProfs, “a ranking report is now an indicator of relevance, not a metric for judging the average click-through rate of a listing in position X or to determine what your traffic should be.”

How should you proceed to keep your rankings healthy when each customer sees a different SERP landscape? Sprague recommends a strategy that includes:” More>>>

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