Tide, P&G, Embraces Onion Lampoon of Their Viral Videos Source: Tide, P&G, Embraces Onion Lampoon of Their Viral Videos

Posted by:

This is brilliant digital marketing thought and a perfect example of a tenant of martial arts … welcome the attack. -scot


“On May 29, The Onion presented a satirical article about a Tide video that is “the hottest thing on the web right now!” It pointed out a lot of the things that get overplayed in this video sharing and acclaiming game, expressed in vague, excited terms. It would have been easy for Tide and P&G; to take this as a vicious sting, or ignore it, but they’ve decided to embrace it. Hey, free publicity. They immediately turned around a new ad two days later, making fun of themselves, and at the same time providing a new piece of content that backs their brand. It’s the name of the game.” More>>>

0
  Related Posts
  • No related posts found.