Tips to Raising Your B2B Online Video Results [eBook Overview] Source: Reuse, Recreate and Repurpose: Tips to Raising Your B2B Online Video Results [eBook Overview]

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“According to the Content Marketing Institute, online B2B video viewing was up 27% 2010-11. That coincided with the fact that confidence in video itself jumped 36% among B2B marketers so now 61% believe it to be effective. It now ranks fairly high in the table of B2B Content marketing tactics, edging out whitepapers, webinars, microsites, print magazines, research reports and even traditional media and some new media formats like ebooks, podcasts and digital magazines or mobile content. In terms of belief in its effectiveness, video was edged out by only In-person events, webinars/webcasts, and case studies. For reference, social media is a 50/50 split currently.More>>>

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