Top B2B Firms Gaining 230% More Leads via Social Media Than Peers

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The top 20% of companies (i.e., Best-in-Class) have achieved the following performance metrics:


Average annual company revenue growth of 20%, compared with 8% for Industry Average and -3% for Laggard firms.

10% average year-over-year improvement of marketing leads resulting in closed business, compared with 3% for the Industry Average and -1% for Laggard firms.

44% of sales-forecasted pipeline generated by marketing, compared with 10% for Industry Average and 5% for Laggard firms.

73% annual customer retention rate, compared with 27% for Industry Average and 7% for Laggard firms.

Overall, 84% of all surveyed B2B companies are using social marketing in some form.” More>>>

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