Transform Your Team into Epic Content Creators: 6 Steps

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“Content marketers who want to be successful today face one major obstacle: scaling high-quality content production. Outsourcing the volume of content you need can be expensive to produce and difficult to manage, while relying on your marketing department to output several high-quality blog posts a week can lead to quality issues and burnout.

However, you may be sitting on a goldmine of epic content just waiting to be harnessed: your internal workforce. There is no substitute for the knowledge of subject-matter experts within your organization, but the challenge is transforming them into prolific writers. If you are serious about instituting a successful company-wide blogging initiative, here is a guide to help you get started.” More>>>

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