“A lot of people think that if you write it, customers will come. A lot of marketers sell this idea of content being a brand saver to their clients and colleagues with little clue of the realities. It’s these folks who give marketers a bad name but also make it easier to show the difference between the best and the rest.
Trust me. I wish that every blog post ever created had the midas touch. I wish there was a sure-fire formula to creating posts that turn heads and drive results. Sure, there are a couple marketing hacks that can help you drive results but nothing is a guarantee.” More from this article by Ross Simmonds>>>