Video is Key to Monetizing Mobile Publishing Says Hearst

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“We’ve all heard about how ridiculously fast the mobile video experience has been chugging along, with seemingly everyone having smartphones and other mobile devices at their fingertips. One thing though: the mobile experience is a lot different from the desktop experience. You see, when people pull out their mobile devices, they’re usually trying to pass time. They want to see something for quick consumption. Video discovery and distribution service Taboola has teamed with top multimedia provider Hearst Magazines UK to deliver a mobile experience they feel is beneficial for all. What is their secret?” More>>>

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