“Little wonder that online video is continuing to grow in importance as an advertising medium. In the US alone, online video ad spending can be expected to double its share of the digital advertising market from 7.9% in 2012 to 15% in 2016, according to data from eMarketer. This year alone, online video ad spending in the US will increase by 55%.
What all of this means is that to be where the customer is watching video content, advertisers increasingly need to be online. Many users are not just using online video to watch sports, music videos, or news when they’re not in front of a traditional television, but are choosing it instead of broadcast.” More>>>