Want To Appeal To Female Consumers? Then Make A Video

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Tablet computer woman winning happy excited“If you are a brand, product and service aimed specifically at the female demographic, there has never been a better time to market yourself via video content – especially if your target audience is aged between 18 and 34 and lives in the States. According to Nielsen, 116 million women were ‘active’ on the internet in 2012 compared to 102 million men, they spent more time watching video than men and they will “control two thirds of the consumer wealth” in the U.S. by 2023. Incentive enough?” More>>>

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