Weaving Story and Marketing Messages Together Online

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Here’s an example of how you can weave story and marketing messages together in a seamless package. Of course it’s advertising … but hearing the athlete tell her story first hand and seeing the images and video footage offers entertainment and information value. The fact that AT&T; — as well as the olympic team — get a boost doesn’t bother me one bit … in fact it gives me a few ideas. How about you? -scot

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