“What makes Dr. Seuss so great? Back in the day of Dick and Jane, he rejected the “normal” children’s book style and blazed his very own path. Heck, Geisel even made up words that are part of our every day vocabulary. Ever wonder where the word “nerd” comes from? The first reported usage is in the 1950 story “If I Ran The Zoo.”
What’s more, his writing is spot on – 50+ years later. And that’s pretty cool.
Here are five things that his books can teach you about copywriting.” More>>>