What’s So Special about Content Marketing?

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“When you go to the trouble of releasing high-value information products for free, you both expand the reach of your brand’s name (as a result of the viral sharing that often occurs with free, high-value pieces) and improve your customers’ perception of you as a leader within your industry.

As such, content marketing is a type of “inbound marketing,” a phrase that’s often used to distinguish new authority-based marketing tactics from their old-school, “outbound marketing” counterparts.” More>>>

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