Why Content Marketing Across the Revenue Cycle Is Crucial

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Today’s revenue-focused marketing professionals need to be experts in what has come to be called “inbound marketing” or “seed nurturing.”

Inbound marketing is the process of helping prospective customers find your company, often before they are actively looking to make a purchase, and then progressively turning that early awareness into brand preference, knowledge of your products and services, and a buyer’s journey that ultimately leads to booked revenue for your business.

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