Why Content Marketing ISN’T a Case of the Emperor’s New Clothes

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“The term ‘content marketing’ is a relatively new one, but one that is rapidly gaining traction in B2B marketing. The term itself is a bit of an odd one, and you could be forgiven for being quite cynical about its relevance and pertinence.

Why? Well, because from print ads to SEO, all marketing inherently involves words and pictures – in other words, content – and always has.

What is marketing without content? Probably nothing. So is there anything really new here? Is the whole area just a case of the Emperor’s new clothes?” More>>>

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