“Although they are in the advertising business, media companies do very little advertising for their print and online publications. This may be somewhat less true for high-profile consumer and lifestyle publications. But for the vast majority of B2B and B2C media companies, truly insignificant sums are spent on advertising. Why? There are two reasons.
Because they don’t need to.
Because it doesn’t work.
Believe it or not, it all comes back to content marketing.
As a savvy 21st century marketer, you can now apply the lessons learned by publishing companies over many decades. You, too, should consider replacing a significant chunk of your advertising dollars with a comprehensive content marketing strategy.” More>>>