Why Even Startups Should Practice Content Marketing

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website wireframe“It’s been suggested in some marketing circles that startups shouldn’t bother with content marketing.

They are not big enough, the story goes. They can’t put together a newsroom the way a larger, more established organization can. And they are better served just working on the product and putting up landing pages and driving PPC traffic at it. Since startups aren’t sure about product/market fit, producing content about product or market is surely a waste of time.

This is nonsense. Below are just a few of the ways startups can implement and benefit from content marketing:” More>>>

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