Why Producing Enough B2B Content is Hard and 3 Tips to Help

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“If you are like 29 percent of B2B marketers, your biggest challenge is producing enough content. This may not seem like news, but this is the first time in the Content Marketing Institute/MarketingProfs B2B Content Marketing: 2013 Budgets, Benchmarks and Trends where this has been identified as the biggest challenge. (In the past, marketers cited producing engaging content as their greatest challenge.)

Why are we seeing this shift and, more importantly, what can marketers do to address this?” More>>>

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