“The beginning of content marketing is content strategy, a governance structure that addresses why content is being created, what goals it addresses, and how, tactically, that content will be created, produced, and disseminated.
Content strategy is essential. It strips away tactics and bright shiny objects (“We need a Facebook page/Instagram/Tumblr/Vine account! All the cool kids have one!”), and it addresses the essential questions: Why and how?
Yet there’s an additional and very essential element of content strategy that’s much less discussed, albeit no less important than well crafted and well reasoned goals. The very best, most successful, and essentially most sustainable content strategies all center around a big idea.” More from this article by Rebecca Lieb>>>Share