“Consumers are clear about what they want from their business interactions, yet many of the techniques and initiatives being deployed are simply not having the intended effect. Worse, inappropriate communications often shrink a brand’s pool of available prospects and customers because targets opt out of the brand conversation altogether.
Customer satisfaction surveys are deemed perfectly acceptable by 75% of survey respondents. That presents a good opportunity for brands to get to know their customers. With the insight gained from such surveys, brands can create a personalized or customized experience for each customer based on her preferences—a practice the majority of survey respondents deemed acceptable.” More>>>Share