Why You’re Missing The Point of Social Media

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“There is a saying, “When you have a hammer everything looks like a nail.” The problem, obviously, is that a hammer isn’t the best tool in every situation.

The same is true of social media. Just because you have a Facebook page for your business, doesn’t mean that activity surrounding the page should be the focus of your social media marketing activities. Unless you are in the business of getting lots of Facebook “likes” (which you aren’t), it doesn’t really matter if people want to engage with you on your page. It matters that they buy your product, and (ideally) get other people to buy your product.

Not only is it not about how many fans you have, but it isn’t even about how many people interact or care about your page.

Reality check: Social media marketing isn’t just about you and the way that you think people should connect with your business.” More>>>

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