Wired Tries it’s Hand at Content Marketing

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This is the first episode … and it looks and sounds like a first episode. I’m going to keep an eye on this one to see how they look and sound by episode 12. If you’re a gamer or comic book type, like our VP of Content, Michael …. this could be interesting.

I applaud Wired for attempting something like this. If I were advising them I’d remind them to be bold; to take a position on something and be prepared to defend that position. Once you get folks emailing or leaving messages you can start a two way dialogue. They should answer all comments and questions within the body of the show so people have to watch it to get the response. When viewers hear their comment, question or name … they’re yours.

So, yep, I’m gonna keep an eye on these guys.

-scot

http://c.brightcove.com/services/viewer/federated_f9?isVid=1


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