Don’t you just love industry-speak? Translation? Word of mouth, forums and blogs are the top influencers of small and medium business buyers. Ah, that makes much more sense! As we have said over and over again, all research points to buyers not wanting to be sold … they’d rather be educated, informed and/or entertained. Here is, yet another, saying the same basic thing. If your target is SMB … you should know this stuff. Then, give us a call and we’ll help you craft ways to reach your audience with your message.