Woolworth’s Gets It.

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From their website: “Since its founding in 1931, Woolworths has earned its unique position in the South African landscape by remaining true to its core values of quality, integrity, style, innovation and sustainability and to its promise of offering high quality and exceptional value, and by constantly working to make ‘the difference’ for its customers every day.”

Woolworth’s of South Africa has a video series that shows people how to cook like a chef. It informs, educates and entertains … the three pillars of online marketing. In essence they are showing their customers how to use the products they buy — at Woolworth’s — to make their lives better. Watch, learn and apply. -scot

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