You Blog Isn’t Interesting

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But there is hope. This article purports to be about B2B blogging but the tips are equally valid for B2C. For instance, stop focusing on your company and start focusing on supplying what customers want or solving their problems.Get outside the box of your own marketing and start thinking like a customer, what would you want to hear about? -scot

“…if your blog isn’t going to be primarily about your products or services, what should it be about? Think about your target prospects and what matters to them. Define one or two topics in that area that you know something about, or wouldn’t mind learning about in order to better understand your customers. For TechValidate, it’s all about B2B content creation and content marketing, and how that content drives B2B sales.” More>>>

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