YouTube’s ‘Subscribe’ Trailer: An Intriguing Part of the New Channel Design

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“Yesterday, most people were able to opt in to the new channel design. One of the things YouTube is touting about this is that your channel will have a uniform look across all devices. But probably the most intriguing thing for me about this new design is the advent of the “subscribe” trailer. Viewers who are not subscribed to your channel who visit the channel page can be greeted by a piece of content telling them why they should subscribe. This is your chance to tell the viewer who you are and why they should stick with you. Good content is always a great motivator, but a “welcome mat” can close the deal.” More>>>

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