“Devising a successful content marketing strategy for B2B can feel hurried and convoluted these days. Everyone seems to be talking about it, but do they even know what they’re talking about? Is there some kind of secret to the whole thing, some magic mantra to get you that much closer to a more enlightened strategy?
Unfortunately, no. Not in real life and most definitely not with content marketing.
There are, however, frameworks you can follow. Guiding principles. Truths, even. There’s a particular zen to developing the successful attitudes needed for emotionally resonant content marketing for your B2B customers. The philosophy behind your content marketing practice is just as important as the process.
Meditate for a moment on these three basic truths about content marketing you can put into practice right now.” More from this article by Leigh Hoopes at Forbes>>>